What steps led you to make the purchase? What content informed your decision, and what finally convinced you?Ĭhances are you were exposed to various types of content produced by the company before you became a customer. Think of the last time you bought a product or subscribed to a software service online. Simply put, a marketing funnel is a series of steps a person takes in his or her journey towards becoming a customer. When marketers craft a digital marketing campaign, they typically perform a crucial step: mapping out content for each stage of the marketing funnel.
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